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Beiersdorf
Brand Manager
Lisbonne, Portugal · Tempo integral
Gestor de marca

Beiersdorf

Brand Manager

Lisbonne, Portugal · Publicada ontem

Detalhes da vaga

Tempo de trabalho: Tempo integral
Local: Lisbonne, Portugal

Descrição

Your Tasks • Translate brand guidelines into locally relevant strategic and action plans. • Develop and execute annual marketing plans to drive market share and business growth. • Collaborate closely with sales, shopper and demand planner ensuring the execution of the marketing campaigns and product launches. • Build business cases for launches: pricing, profitability, volume forecasts, cannibalization assessment, and P&L analysis. • Implement a strong media plan across owned categories, working closely with Media, Influencers, PR Team. • Proactively monitor market dynamics, trends, brand positioning, consumer insights, and competitive activity to identify growth opportunities and potential risks. • Lead business performances and competition analysis, recommending corrective actions. • Direct responsible for business KPIs (net sales, market share and gross margin) and marketing budget of the categories. • Lead and support the development of the brand manager intern. Your Profile • Bachelor’s degree in Marketing, Business Administration, or a related field; • Master’s degree is a plus.3-4 years of FMCG marketing experience, including at least 1 year as a Brand Manager with ownership of marketing plans, budgets, and forecasts. Experience within the Cosmetics or Personal Care industry will be an advantage. • Strong strategic and analytical skills, with experience managing category budgets and driving business results. • Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment. • Excellent communication and collaboration skills, with a proactive, positive, and solution-oriented mindset. • Fluency in Portuguese and English is required; Spanish is a plus. • Experience with Nielsen and SAP is advantageous.

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Beiersdorf está a recrutar: 1 oferta

Brand Manager